Edition #6·AI strategy
Legible before intelligent
AI does not transform a company. It multiplies one. And almost nobody does the boring work that decides which direction it multiplies.
5 min readRead issue →
Weekly · Every Tuesday
A weekly lens on how work actually works.
For managers, founders, and knowledge workers who value depth over noise. Sharp analysis and practical insights delivered to your inbox every Tuesday.
Free forever · Every Tuesday · Unsubscribe anytime
What you get
Three reasons to open every Tuesday
One sharp idea, fully unpacked
Every issue picks one thing about work and really sits with it. No listicles, no warmed-over LinkedIn takes. Ten minutes to read, and it'll still be rattling around your head on Friday.
Field notes from real teams
Ideas we've watched founders and managers try out in the wild. What landed, what fell apart, and the messy in-between you'll never get from a podcast clip.
Editorial, not algorithmic
Written by someone who's spent 14 years shipping real systems, not promises, from scrappy MVPs to products used by 100,000+ people. Made for founders past the tutorial phase who need things that hold up under load, not another hot take in the feed.
Recent issues
From the archive
Edition #5·Cost & leverage
What it actually costs
The most honest thing I can say about AI in production is that it is a very good deal whose price you pay later, somewhere else, and never on the invoice.
6 min readRead issue →
Edition #4·Org design
Who manages the AI?
You have quietly added a team member that does a real share of the work, never sleeps, and answers to no one in particular. Nobody put it on the org chart.
5 min readRead issue →
Edition #3·Frameworks
The operator's evaluation framework
Every AI tool looks like a win in the demo. Whether it is a win in production is a different question, and it is the only one that matters.
5 min readRead issue →
About
Written by someone in the trenches
I write WorkLens from inside the work: running an agency, putting AI into real production systems, and watching teams ship faster than they can vouch for it. The same patterns keep showing up, and almost nobody making the big AI calls has honest signal to go on.
So this is the newsletter I wanted back when I was making those calls myself. First person, researched, no hype, and short enough to finish with your coffee. Just clear thinking about how technical work actually gets built in 2026.
Previously: 14 years building and shipping systems, including Interns School (100,000+ users). Currently: running an AI agency and writing WorkLens every Tuesday.
Follow on LinkedIn for updates between issues.
FAQ
Common questions
- What is WorkLens?
- WorkLens is a free weekly editorial newsletter about how work actually works. Each issue unpacks one sharp idea for managers, founders, and knowledge workers — with field notes from real teams, not listicles or hype.
- Who is WorkLens for?
- WorkLens is for managers, founders, and knowledge workers who value depth over noise. It is written for people past the tutorial phase who need clear thinking about AI, teams, and shipping systems that hold up under load.
- How often is WorkLens published?
- WorkLens is published every tuesday. Each edition is short enough to finish with your coffee — roughly five to six minutes to read.
- Is WorkLens free?
- Yes. WorkLens is free to subscribe. You can unsubscribe anytime with one click from any email.
New newsletter
Get the next issue Tuesday
6 issues published so far · Every Tuesday · Free, forever.
No spam. Unsubscribe anytime with one click.